4 Reasons Why WordPress is a Great Platform for Author Websites

WordPress is my favorite platform to building author websites on, and my clients have unanimously loved it too. Maybe you’ve heard a little about WordPress but wonder why it’s so great. Here are just a few of the many reasons:



WordPress is constantly being improved

Unlike some sites like Blogger, TypePad, or LiveJournal, WordPress has a fantastic team and community that is constantly improving the platform. Whether it’s adding in new options like auto-embedded YouTube videos (just drop in the URL and WordPress adds the video at the right size!), easier ways to upload photos, or a more user friendly admin homepage, the product continues to get better and better.

As an author you can feel good knowing that your site’s platform won’t be left out to dry.



WordPress can grow with you

Some authors just need a simple site with 1-4 separate pages. WordPress works as a great platform for a site like this. Or maybe a writer needs a more complicated site with calendars, custom social media widgets, image galleries, and a large menu system.  Wordpress works great in that situation as well. WordPress has proven time and time again that it can scale from the simplest site to the most complicated and be used from the hobby-blogger to Fortune 500 companies.

That means that if you start with a small site you have plenty of room to grow later.



WordPress sites’ designs are as diverse as their owners

Have you ever been to a site and known as soon as you got there what platform the site was built on? Some platforms have very little custimization of their layout and design. Not so with WordPress. Because of the power of their base code and easy-to-create themes you can build any type of site on WordPress. Two sites built on WordPress won’t necessarily look anything alike – the design possibilities are endless.

As an author you need a site that is as unique as your writing. WordPress + Apt Design provides that.



WordPress is incredibly user-friendly

The best news about WordPress sites is that they are incredibly user-friendly. So even though the help is abundantly available when needed, you’ll probably never need it! The platform has established itself as a favorite among the tech savvy and those who are new to websites.  A huge factor for that is its ease-of-use. (To make it even easier with Apt Design you’ll get a custom tutorial on how to update and edit every part of your site!)

Get your time back as a writer! Stop spending so much time updating your site and get back to writing!


WordPress really is one of the best platforms out there. You’re going to love it’s under-the-hood power and easy-to-use content management system. So what are you waiting for? Let’s get that beautiful new author site built just for you.


Do you love WordPress too? Tweet this article or share it below.

Jennifer Skiff

Best-selling Author

Hiring Brad Fitzgerald to create my website was the greatest gift I gave to myself in 2013. He is a pleasure to work with!

Robert Howard


Brad came up with a powerful visual look and graphic design that tied together the various “chapters” in my story. What’s more, he is a pleasure to work with—a great listener and highly collaborative!

Carol Scibelli

Humor Writer & Speaker

I chose Apt Design because Brad’s websites stood out from all the others I saw. The bonus was that besides his talent he is also a joy to work with.

Justen Forge


EVERY project he works on is the most important project to him, and that’s how he makes you feel through his accessibility, responsiveness, communication and professionalism.

His ability to grasp an organization’s goals and translate them into images is pitch-perfect. With his upbeat attitude and timely delivery, he is a real pleasure to work with.

Traci Mann

Author, Professor of Psychology

Brad is an incredible designer. My book’s website is exactly what I wanted, even though I couldn’t even begin to articulate what I wanted before talking to Brad. Not only is the website wonderful, but he finished it faster than he promised, and he was great to work with. I am so glad I hired Brad for this project. I am absolutely delighted with the results.

After scouring dozens of author websites I contacted Brad – because his designs are clean and tight, and he is easy to work with. From inspecting his initial concept drafts, it was clear that selecting Brad was the right move.

Ona Russell

Author and Speaker

As an author, I wanted something that would showcase my books, but do so by telling a kind of story. And that is exactly what Brad accomplished. The finished product is beautiful, evocative and efficient, just like a great novel.

Susan Lagsdin

former Executive Director of Write On The River

Brad’s design work is creative and impeccable — and best of all, he listens well and asks all the right questions, with no assumptions about his clients’ experience.

Brad made the process of developing my web site not only painless, but positively enjoyable. His enthusiastic, “can-do” attitude permeated every discussion we had. I would recommend him to any writer looking to develop a web site!

I really can’t recommend Brad highly enough. He’s come through for us time after time, and always delivers outstanding work. His sites are beautiful and functional works of art. Brad has designed the websites for some of our biggest authors. You know he’ll deliver an amazing site, right on schedule.

Rolf Boone


Brad provided very clear and understandable (for those of us who are tech challenged) directions on the process, explaining the steps he would take to build and design the site, as well as the input he wanted from me, and the training involved once the site was complete. Brad, who has a sharp eye for design, ran with it and produced a great site. He does good work.

James Townsend

James Townsend, Author and Co-Owner of The Human Condition

Brad’s creative insight is easily accessible through constant communication and feedback. He’s concerned about your vision, and it shows in the final product. He has a consistent devotion to making your vision a reality.

Kirk Douponce

Owner of DogEared Design

Apt Design is a pleasure to work with. They always meet or beat their deadlines with consistent creativity.

Emma Otheguy

Children's Author

Brad effectively translated my half-formed ideas into a beautiful website, and he gave me lots of choices and allowed plenty of feedback. He also did a great job making the web design flexible enough to evolve with my needs.

Dr. Robert Rosenthal


It was a pleasure to work with Brad at Apt Design. On the design front, his concepts were spot on, so we never got started on false trails. And he easily and accurately incorporated my feedback in a comfortable back-and-forth dialogue that resulted in a strong final product. I remain extremely pleased with the result.

I had a terrific experience working with Brad. He was at all times flexible, patient, and responsive. Above all, Brad is a terrific person and working with him was a pleasure.

Brad is a complete professional and a pleasure to work with — he’s intuitive, creative, responsive and reliable.