When You Should Not Blog

Blogs are great.  They have the potential to help your business reach across the world, stand out from competition and develop a following for your brand.  Writing a blog can help establish you and your business as an authority in your industry.  They can help you communicate with a niche market, disseminate news quickly, and build community.

photo by Kristina B

photo by Kristina B

There are considerable number of positives to business blogging.  Don’t get me wrong in this article – I think most companies should have a blog.  However, putting a blog on your site is not a quick fix; its not an automatic easy way guarantee that your traffic will boom and your website be a success.  Blogs take time, energy, and more time.  And because of this many blogs on business websites can actually hurt the business.  Few things worse looking on a professional site than a blog with one post, or a blog that hasn’t been updated in months or years.  So, take some time to think about if blogging is right for your business.  My suggestion?  Don’t start a new blog if:

You Aren’t Going to Update Consistently

Of huge importance to your blog is your consistency in posting.  I usually recommend clients try to be able to post 1 new article a week, twice a month at the least.  Even more critical though is the commitment to regular posting.  Its fine to even let your readers know how often you plan on posting to help them know when to come back for more.  Its not always easy (email me for my #1 tip on how to post consistently!), but it is important.

If you aren’t going to post consistently and just plan on updating your site with news about your business – don’t call it a blog!  Just have a Recent News section or something.

You Don’t Have Time

Image by TomStardust

Image by TomStardust

As you might be starting to see, writing a blog is going to take some time.  Make sure you know that and plan for it.  If you see the potential for new business that your blog could bring you (many businesses main source of revenue stems from their blogs), plan to spend time on it just as you would other promotions.  You are planning out time for promoting your business, aren’t you?

You Don’t Know what a Blog is

This might seem silly, but many people think that by adding a blog or setting up a Twitter or Facebook account their company will automatically be inundated with orders from the internet.  Again, it has the potential for that, but it does not come easily.  If you don’t know much about blogs spend some time learning.  Read tops blogs in your industry, read blogs about your favorite hobby, read blogs by your friends.  Respond in their comment section and get involved in the site.  Spend time analyzing and seeing what works and what doesn’t in blogs.  Writing for the web is different than writing press releases or sending an email.  Expose yourself to the blogging world a bit before you dive in.

You Don’t Have a Target Audience

Promoting your business in any way begins with the knowledge of who your target market is.  Big businesses spend millions learning who will be most likely to buy their products and even more figuring out how to reach them.  You should always know who you are trying to get to in your marketing, and this is just as important with your blog (and your website in general).  The more niche a blog is, the better chance it has of standing out in an already hugely crowded market.  Also, knowing who you are writing to can really help you decide what to write about.

You Just Want to Sell Sell Sell

People don’t read blogs just to hear about how great your product or company is.  If you are expecting to draw in readers by just blogging about the latest promotion your store is running you probably have the wrong idea of what a blog is.  People read blogs to be informed of something they are interested in.  Continually tooting your own horn gets old quickly.  Make sure you are giving your readers quality content that benefits them.

You Don’t Want Feedback

The best blogs are a place for community to develop.  Authors may be the originators of the discussion, but responses comes from a huge variety of people and places.  New technologies like blogging are all about hearing from your customers and being able to engage them.  Lastly, don’t assume that all feedback on your blog will be positive (plenty of negative comments here), hearing people’s honest opinions can be tough, but its important to stay honest and transparent – something everyone can appreciate.

Still have questions about blogging or if a blog is right for your business?  Go ahead and contact me for free consultation!

Carol Scibelli

Humor Writer & Speaker

I chose Apt Design because Brad’s websites stood out from all the others I saw. The bonus was that besides his talent he is also a joy to work with.

Jennifer Skiff

Best-selling Author

Hiring Brad Fitzgerald to create my website was the greatest gift I gave to myself in 2013. He is a pleasure to work with!

Rolf Boone

Blogger

Brad provided very clear and understandable (for those of us who are tech challenged) directions on the process, explaining the steps he would take to build and design the site, as well as the input he wanted from me, and the training involved once the site was complete. Brad, who has a sharp eye for design, ran with it and produced a great site. He does good work.

Susan Lagsdin

former Executive Director of Write On The River

Brad’s design work is creative and impeccable — and best of all, he listens well and asks all the right questions, with no assumptions about his clients’ experience.

James Townsend

James Townsend, Author and Co-Owner of The Human Condition

Brad’s creative insight is easily accessible through constant communication and feedback. He’s concerned about your vision, and it shows in the final product. He has a consistent devotion to making your vision a reality.

Robert Howard

Author

Brad came up with a powerful visual look and graphic design that tied together the various “chapters” in my story. What’s more, he is a pleasure to work with—a great listener and highly collaborative!

Traci Mann

Author, Professor of Psychology

Brad is an incredible designer. My book’s website is exactly what I wanted, even though I couldn’t even begin to articulate what I wanted before talking to Brad. Not only is the website wonderful, but he finished it faster than he promised, and he was great to work with. I am so glad I hired Brad for this project. I am absolutely delighted with the results.

I really can’t recommend Brad highly enough. He’s come through for us time after time, and always delivers outstanding work. His sites are beautiful and functional works of art. Brad has designed the websites for some of our biggest authors. You know he’ll deliver an amazing site, right on schedule.

Brad is a complete professional and a pleasure to work with — he’s intuitive, creative, responsive and reliable.

I had a terrific experience working with Brad. He was at all times flexible, patient, and responsive. Above all, Brad is a terrific person and working with him was a pleasure.

His ability to grasp an organization’s goals and translate them into images is pitch-perfect. With his upbeat attitude and timely delivery, he is a real pleasure to work with.

Kirk Douponce

Owner of DogEared Design

Apt Design is a pleasure to work with. They always meet or beat their deadlines with consistent creativity.

Emma Otheguy

Children's Author

Brad effectively translated my half-formed ideas into a beautiful website, and he gave me lots of choices and allowed plenty of feedback. He also did a great job making the web design flexible enough to evolve with my needs.

Dr. Robert Rosenthal

Author

It was a pleasure to work with Brad at Apt Design. On the design front, his concepts were spot on, so we never got started on false trails. And he easily and accurately incorporated my feedback in a comfortable back-and-forth dialogue that resulted in a strong final product. I remain extremely pleased with the result.

Brad made the process of developing my web site not only painless, but positively enjoyable. His enthusiastic, “can-do” attitude permeated every discussion we had. I would recommend him to any writer looking to develop a web site!

After scouring dozens of author websites I contacted Brad – because his designs are clean and tight, and he is easy to work with. From inspecting his initial concept drafts, it was clear that selecting Brad was the right move.

Ona Russell

Author and Speaker

As an author, I wanted something that would showcase my books, but do so by telling a kind of story. And that is exactly what Brad accomplished. The finished product is beautiful, evocative and efficient, just like a great novel.

Justen Forge

Author

EVERY project he works on is the most important project to him, and that’s how he makes you feel through his accessibility, responsiveness, communication and professionalism.