I create custom, beautiful, easy-to-update so you can get back to writing.

A call from Steve Jobs begins this memoir. A call from author Lawrence Levy begins the process of building a simple but unique site for his new book To Pixar and Beyond. Read More

A single-page site on a tight deadline for one of the most anticipated young adult books of the year! Read More

For James Dashner’s newest book Random House put together a sweepstakes of epic proportions. And I helped! Read More

Emma got a jump on the game by building her new website almost a year before her book was published. Now her website is ready to grow with her! Read More

A sweet new website with a pretty candy-coated shell but nutritious and well-planned content inside! Read More

A place to read “all things Kotkin.” We created a central home for all of Dr. Kotkin’s literary works – books, articles, and blog posts. Read More

A dark and moody design for best-selling author Lauren Kate creates a site where teenage girls can fall deeply in love with Kate’s books. Read More

An explosive new website for James Dashner provides the perfect meeting point for 2 series’ of books, an upcoming movie, author info and an organized fanbase called the Dashner Army. Read More

The author of The Sisterhood of Traveling Pants series has a long-awaited new book. We created a brand new website for Random House to showcase it. Read More

Ona’s books are rich in history and character development. Her new site takes on that personality and brings it to life visually for her readers. Read More

The mommy-blogs have arrived! Popular Huffington Post blogger Devon Corneal makes the jump to her own fully-featured, responsive blog and a new platform to discuss the ups, downs and sidewayses of being a mom. Read More

A quick turnaround on a promotional author for one of the world’s biggest publishers sets the stage for a movie premier…and a great working relationship. Read More

On his new website Robert Howard leads you on a journey of his work – spanning decades and a variety of fields and genres. Read More

Best-selling author Jennifer Skiff was looking for a beautiful new site full of light and sky. Her new site reflects the heartwarming qualities you read about in her books. Read More

A Pulitzer-Prize-winning journalist. A new novel. Tens of thousands of social media followers. A new website houses them all with a clean, distinctive look. Read More

A dark and mysterious design sets the perfect tone for Justen’s thrilling new novel. This site makes it easy to get into the mood, buy the book and get to reading! Read More

A new site for traveling author Tom Mullen and his books, Roundwood Press drew on the imagery of Tom’s hometown while providing the perfect spot for him to feature his self-published work. Read More

A unique book website design for Robert Rosenthal’s first publication. Read More

A blog-centered web design for best-selling author Kay Kenyon. In the years since I built this with Kay she has continued to maintain an engaging and insightful blog while building readership…and writing new novels! Read More

I had a terrific experience working with Brad. He was at all times flexible, patient, and responsive. Above all, Brad is a terrific person and working with him was a pleasure.

Brad made the process of developing my web site not only painless, but positively enjoyable. His enthusiastic, “can-do” attitude permeated every discussion we had. I would recommend him to any writer looking to develop a web site!

Rolf Boone

Blogger

Brad provided very clear and understandable (for those of us who are tech challenged) directions on the process, explaining the steps he would take to build and design the site, as well as the input he wanted from me, and the training involved once the site was complete. Brad, who has a sharp eye for design, ran with it and produced a great site. He does good work.

Emma Otheguy

Children's Author

Brad effectively translated my half-formed ideas into a beautiful website, and he gave me lots of choices and allowed plenty of feedback. He also did a great job making the web design flexible enough to evolve with my needs.

Carol Scibelli

Humor Writer & Speaker

I chose Apt Design because Brad’s websites stood out from all the others I saw. The bonus was that besides his talent he is also a joy to work with.

Traci Mann

Author, Professor of Psychology

Brad is an incredible designer. My book’s website is exactly what I wanted, even though I couldn’t even begin to articulate what I wanted before talking to Brad. Not only is the website wonderful, but he finished it faster than he promised, and he was great to work with. I am so glad I hired Brad for this project. I am absolutely delighted with the results.

I really can’t recommend Brad highly enough. He’s come through for us time after time, and always delivers outstanding work. His sites are beautiful and functional works of art. Brad has designed the websites for some of our biggest authors. You know he’ll deliver an amazing site, right on schedule.

Robert Howard

Author

Brad came up with a powerful visual look and graphic design that tied together the various “chapters” in my story. What’s more, he is a pleasure to work with—a great listener and highly collaborative!

Ona Russell

Author and Speaker

As an author, I wanted something that would showcase my books, but do so by telling a kind of story. And that is exactly what Brad accomplished. The finished product is beautiful, evocative and efficient, just like a great novel.

Brad is a complete professional and a pleasure to work with — he’s intuitive, creative, responsive and reliable.

Jennifer Skiff

Best-selling Author

Hiring Brad Fitzgerald to create my website was the greatest gift I gave to myself in 2013. He is a pleasure to work with!

Justen Forge

Author

EVERY project he works on is the most important project to him, and that’s how he makes you feel through his accessibility, responsiveness, communication and professionalism.

After scouring dozens of author websites I contacted Brad – because his designs are clean and tight, and he is easy to work with. From inspecting his initial concept drafts, it was clear that selecting Brad was the right move.

Dr. Robert Rosenthal

Author

It was a pleasure to work with Brad at Apt Design. On the design front, his concepts were spot on, so we never got started on false trails. And he easily and accurately incorporated my feedback in a comfortable back-and-forth dialogue that resulted in a strong final product. I remain extremely pleased with the result.

James Townsend

James Townsend, Author and Co-Owner of The Human Condition

Brad’s creative insight is easily accessible through constant communication and feedback. He’s concerned about your vision, and it shows in the final product. He has a consistent devotion to making your vision a reality.

Susan Lagsdin

former Executive Director of Write On The River

Brad’s design work is creative and impeccable — and best of all, he listens well and asks all the right questions, with no assumptions about his clients’ experience.

His ability to grasp an organization’s goals and translate them into images is pitch-perfect. With his upbeat attitude and timely delivery, he is a real pleasure to work with.

Kirk Douponce

Owner of DogEared Design

Apt Design is a pleasure to work with. They always meet or beat their deadlines with consistent creativity.

As an author you’ve probably heard about your author platform and how you should be working on growing it. The world of social media is at your fingertips. It might seem like all of your marketing could be done through these free channels.  So some authors ask, “Social media options are free, so why should I pay for… Read More

The ideas are there – they pop into your head while you’re in the shower, or in the car, or just as you’re about to fall asleep at night.  But then when it’s time to get them down on paper they feel elusive.  You’ve set aside this time to be productive, but the creative juices… Read More

So you’re thinking of finally building that new author website. You’ve heard about the potential to connect with your readers and how important it is to have a professional site to market yourself. So should you add a blog to your site? You’re a writer, after all!  Shouldn’t you be attracting people to your site and… Read More

WordPress is my favorite platform to building author websites on, and my clients have unanimously loved it too. Maybe you’ve heard a little about WordPress but wonder why it’s so great. Here are just a few of the many reasons:   WordPress is constantly being improved Unlike some sites like Blogger, TypePad, or LiveJournal, WordPress has a fantastic… Read More

My interview with science-fiction and fantasy author Kay Kenyon, in which she discusses author marketing, getting into the flow, and how everything can change in an hour. Read More

Just a quick desktop for all the authors out there who put a piece of themselves into every word they write. This inspirational quote comes from Red Haircrow, a Native-American author and poet currently living in Germany. You can find him on Twitter at @Redhaircrow. Download the wallpaper for your desktop: 1366×768 | 1920×1080 |… Read More

Did you hear? Websites are becoming more and more important. In fact, they’re kinda crucial. Let’s take a look at the websites for the best-selling non-fiction authors of 2015 and see how they stack up (the websites, not the authors). Read More

You’ve done it! You’ve put in the time and dedication, the sweat and tears, and the heart and passion into writing and publishing your own book! Now what? …Will anyone read it? While there are great examples of self-published authors making lots of money many self-published books simply don’t make it further than being listed… Read More

After working with many published authors and on countless website projects, here are my tips for what every author site should include. Read More

I love books and am very interested in the convergence of the traditional publishing industry with the new world of ubiquitous screens (I’ve written about it here, here, and here). The entire industry is changing drastically and quickly, however the whole engine is still driven by the extraordinary minds creating content for us to read… Read More

Custom design + compelling content = a great website that wins awards! I worked with award-winning sci-fi author Kay Kenyon a few years ago (read more about our project here) to create a beautiful new website. Since then she’s been adding great content to her site in the way of fantastic, relevant, and consistent blog… Read More

There are now literally millions of businesses and individuals in the world blogging, all vying for the eyes of as many readers as they can get.  Many times blogs are set up, a few posts are created and then the blogger or business just sits back and waits for traffic to come pouring in. Sorry,… Read More

Unfortunately this post was not easy to write.  Sadly many authors these days still don’t even have websites (Tom Clancy – where you at?) and those that do often have very poor ones built long ago using outdated code, tables and animated gifs (best-selling author Ken Follett has a pretty poor showing).  However, as more… Read More

WordPress is a great CMS (Content Management System) for building any type of website.  Web designers all over the world galaxy love WordPress for its simplicity in setting up, ease in customizing design, and for how simple it is for anyone to make updates to content. What makes WordPress even better is the great variety… Read More

Blogs are great.  They have the potential to help your business reach across the world, stand out from competition and develop a following for your brand.  Writing a blog can help establish you and your business as an authority in your industry.  They can help you communicate with a niche market, disseminate news quickly, and… Read More

WordPress was first built as a blog platform but has now developed into a full-featured CMS (Content Management System).  It is easy to design in and develop for.  Add to that its easy-to-use backend and scalability and you can see why more and more sites are being built using WP.  Here are a few of… Read More